It all started with an idea that blossomed and turned into something great. The first ever Ritz-Carlton hotel was built by the famous hotelier, César Ritz in 1912, in Montreal Canada. César Ritz was a great entrepreneur that aimed high and achieved his goals. Starting with only this one hotel, the Ritz-Carlton soon expanded in many other locations around the world and soon spread to 24 countries including, Bahrain, Japan, Russia, UAE and Spain, and now have a total of 77 hotels worldwide that provide employment for around 38,000 personnel. Currently there are plans on the board for expansions in Africa, Asia, the Middle East and the Americas.
He started one of the best hotel chains in the world that focus on fulfilling each and every wish that the guest has, whether it is expressed or not. The Ritz-Carlton mission was and is, to give their guests the most comfortable, relaxed, highest standard of service possible during their stay in their hotels. One of the Ritz-Carlton’s strategies is to build their hotels in the perfect locations, and then provide the best services possible to make the memory unforgettable. To this day, the Ritz-Carlton is famous for its high standard of customer service and is has in many ways set the standard for other hotels to live up to.
Throughout his years in the hotel business, César’s philosophy remained that, “The customer is never wrong”, this is what he always used to say, and this is what made his hotels famous and incredibly successful. This is what truly made the Ritz-Carlton one of the leading hotels in the world.
The Ritz-Carlton is the only company to have been awarded the Malcolm Baldrige National Quality Award, not once, but twice. He achieved this by maintaining the highest standard of luxury in rooms, dining, and most importantly customer service, which he believed, was the most important thing in his eyes. One example that shows how the Ritz-Carlton is extremely committed to serving their customers, is through the $2,000.00 that the employee is allowed to spend on a guest to meet the guest’s needs, if the employee sees that it has to be done.
All Ritz employees live and believe in the saying “We are ladies and gentlemen serving ladies and gentlemen” (Moore, 2010). This is said so that there is no sense of superiority between the customer and the employee. Everyone is equal in the sense that everyone has the same values, and because “they behave, they talk, they dress like ladies and gentlemen. That’s the motto of the company” (Humler, 2010).
Although it is now expensive to stay in the Ritz-Carlton hotels, the employees focus on making the guest feel that it was worth the money. Another way of doing that is by making sure that an issue is quickly addressed and solved as soon as it arises, if the employees wait for a time before solving an issue, the guest will become frustrated and will likely not return to the hotel, and this will in turn, put the Ritz-Carlton name to shame.
Sadly, César passed away in 1918, and then his wife Marie, took over his role to so that the high-standard business be had worked so hard to create, be maintained. Marie sold the hotel name to Albert Keller who franchised it and opened up an Investment Company named, the Ritz-Carlton Investing Company.
The Ritz-Carlton in Boston was built by Edward N. Wyner, who was a real estate agent. In order to be able to name his hotel the Ritz-Carlton, he had to receive permission from the investing company and also from the Ritz Paris, which he did. The Ritz-Carlton is now part of Marriot International.
At the 2003 Symposium, Gerard Van Grinsven, a former executive for the Ritz-Carlton, explained what he meant by “The wow factor”, he explained how it could be very cheap to make a guest feel comfortable and safe, and how invaluable it is in order to do so for their satisfaction. The happier the guest is, the greater the chances are that he or she will return to the hotel.
The Ritz-Carlton hotels are proud of their “Ladies and Gentlemen” for giving back to the community. Their employees are empowered to give back to the community by focusing on 3 main things; poverty and hunger, conservation of the environment and the well-being of children. The employees are constantly motivated to do these things.
When hiring employees, the Ritz-Carlton puts them through extensive training before going on the job, and ensures that each employee has the required qualities that are similar to the employees of other successful hospitality businesses. Together, the extensive training of their employees, their hard work and luxurious rooms and standards has resulted in retaining guests for life.
The Ritz-Carlton hotels are all extremely successful and luxurious. Now owned by the Marriot International, the Ritz-Carlton chain of hotels is well worth the money to stay in. Staying in one of their hotels is highly recommended. It is quite apparent that Ritz is obsessed with being the best, shown by their goals, they aim to achieve the highest of standards. The orientations they provide for their employees only prove that they are driven to providing the best of the best in customer service and satisfaction. When they say “The customer is never wrong”, it means that whatever the customer says, will go, which shows how important it is to them to take care of their guests, proof of this is the $2,000.00 that the employees are allowed to spend on them as mentioned previously, in order to keep their guests satisfied. Their mission statement aims to globalize their name further than what it already is. They will forever carry on the legacy of César Ritz.
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References
The Ritz-Carlton shares its winning formula for wowing guests.. (n.d.). EXPERT Magazine - leadership, customer service, training and development, meeting planning resources. Retrieved October 29, 2011, from http://www.expertmagazine.com/EMOnline/RC/part3.htm
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Saleh Al-Menhali
H00229449 CLA